When we won the 3 year HP project, they had three websites targeted to sales reps, technicians and suppliers of HP Products: www.hpinfolab.com, www.hptechzone.com and https://www.suppliesinfo.com.
Our team redesigned these sites with an updated, intuitive look and feel and produced compelling monthly content. My role as producer was to strategize how best to transition the sites while maintaining consistency and implementing new creative direction.
InfoLab site - Targeted audience - BestBuy, OfficeMax, Sams employees selling HP products.
Highlights: Producing engaging promotions, marketing new product info through compelling content and gaining approval from various stakeholders was our three fold task each month. Each product group desired top billing each month...and someone always had to take the passenger seat.
Challenges: High school and college aged employees generally get jobs so they can buy stuff... not to sell products. Learning about their mindsets and creating training and promotions to engage them during their 3 minutes of training a month was intriguing.
Highlights - HP's Associate Sales Representatives (ASR) program recruits and trains sales reps to man the aisles of big box electronics stores, interacting with customers and employees.
Challenges - Product specs could change until shipping. Designing and developing web content, monthly training and promotional materials amidst the constant change was demanding, but we were successful.